If you’re new to design thinking as a creative problem solving and project guiding process than probably there is no better way to start than to listen to the man who started it all more than 25 years ago, David Kelley of IDEO. This one of the most popular videos; An interview for «60 Min.» with Charley Rose.
I can recommend several more but as a curious person, probably you will find a few more that suit you.
But make sure you see the one about the interactive exhibitions for the British Museum and….
That’s because curiosity and open-mindedness are key mindset elements in Design Thinkers. If you have achieved a level in your professional and amateur occupations then perhaps you know that it is curiosity and drive to find out more makes that helps people achieve success beyond their job job profile. What kind of creativity and confidence does it take to risk of working outside the norm? How can one research and develop truly innovative products and services for people when no one has done it before or can see how to get there? As David Kelley says, the key is to overcome critique and grow into your one of a kind creative competence.
Over the last century many creative problem solving methods have been developed, but I think, only the scientific method has had greater impact in our situation in providing an evidenced based processes which takes advantage of the very best of human abilities and knowledge. In 1994, during my last year at California College of Art in Industrial Design we visited several S.F. design firms to see how they worked. I remember hearing how difficult it was to present well designed solutions to companies where the marketing, engineering and CEO’s advisors where in competition for the project management and typically saw design as naive the surface gloss at the end of a product development. The designers too were not listening to the marketing teams and fighting with engineering and budget constraints made before the product requirements were written. Meanwhile in it’s first years IDEO was showing and growing because the Human Centered Design processes found verifiable user points of view (PoV) and had already started what would be stakeholder discussions and that to some extent happened because of the close work with Steve Jobs and David Kelley
Today many know the basic process which you see in the graphic below that begins; with empathy studies/research/observing/stakeholder Interviews-PoV and analytic clarification methods and then builds/crafts their way through iterative prototypes and testing in multiple cycles to achieve product and service breakthroughs that clearly meet – anticipate user needs and solution as value propositions, service design frameworks and business model-strategy profits.
Stating 28. February I am leading the Work@ Design Thinking at the Impact Hub Bern.
Sign-ups on Eventbrite https://www.eventbrite.com/e/workdesign-thinking-tickets-30988716084
Facebook page «Work at Design Thinking» for additional and Social Network input.
I had the privilege to study under some great teachers at Willamette Univ. in Intellectual History/Physics and 10 years later at CCA-SF studying Industrial Design. My curiosity across many fields of research and opportunities to the Design Thinking methodology through: critical thinking, creative processes and crafting prototypes to show viability show my work is focused as a designer. The years of practicing design and making home products has shown me that the craftsman’s skill set and quest for quality combined with the iterative design process are key to producing lasting value for the customer. Human Centered Design was taught and evolved in the early 1990 when I attended California College of Art under the direction Aura Oslapas (IDEO-department head) and Steven S. Holt (Frog Design: head of strategic thinking). In my workshops I work to help others to discover and apply design tools, processes and systems for business and social enterprise.
At Sciencecomm’15, I lead an short introductory workshop «Designing Science» for scientists and SciComm specialists. It was great to see how some of these experts could quickly dive into the process pictured above in just one hour. It shows that pure Sci researchers and knowledge transfer scientists as well as science journalist are ready to apply DT methods into their work flow and consider Citizen scientist and society as the end users. The conference was focused on several key themes one of which was that researcher should map their citizen engagement and social responsible because the “ivory tower” is no longer. National science projects are more and more designed from the beginning using aspects of DT encourage citizen science, to manage social and economic stakeholders and chart the path to economic applications. Design Thinking in education, social enterprise, NGO’s and economic development projects worldwide has proved to be highly effective when working on «wicked problem» and risky development projects where stakeholder and end customer “buy-in” is imperative.
Watch David Kelley; the creator of IDEO and Design Thinking in this wonderful interview with Charley Rose: